Reds10 Developments Launches

Reds10 Group has today announced the launch of Reds10 Developments, the Group’s residential development business, which will unlock land and deliver high quality, affordable homes through industrialised construction. Every scheme the business delivers will be shaped around the people it affects, with social value built in as a cornerstone of each project from day one. 

Reds10 Developments is already on site with Raven Housing Trust in Merstham, Surrey, and is at an advanced stage in establishing a series of long-term strategic partnerships with councils, housing associations, charities and like-minded developers, with a number of sites already identified. 

Reds10 Developments will be run by Richard Fox, who has been appointed Managing Director, and Damon Brown, who has been appointed Director. Richard and Damon bring almost 50 years of combined experience across development, funding, construction and modular delivery, and together they will lead the business, its partnerships, and its growing pipeline of opportunities 

Richard, who also leads business development for the Reds10 Group across the residential and healthcare sectors, brings experience from both the contracting and development sides of the industry, while Damon has held senior roles at organisations including L&G Capital, Essential Living and BAM Construct UK.

Reds10 Developments has started on site in Merstham, Surrey, delivering a 100% affordable project for Raven Housing Trust following planning approval from Reigate and Banstead Borough Council. Located on a constrained brownfield site, the scheme provides a mix of two– and three-bedroom family homes. Built to EPC A and Operational Net Zero standards, every home will include solar PV, air source heat pumps, dedicated battery storage and EV charging. The homes will be manufactured at Reds10’s East Yorkshire facility and delivered on a turnkey basis, from factory to handover.

The launch marks the next stage in the growth of the Reds10 Group. Reds10’s vertically integrated model brings design, funding, manufacturing, construction, fit out and operation together within one Group, drawing on 13 specialist Group companies, from steel fabrication to furniture, fixtures and equipment, and its own manufacturing facility in East Yorkshire. Having built a strong track record of deploying Modern Methods of Construction (MMC) to deliver for the public sector across defence, education, justice and health, the Group has set out an ambitious plan to grow revenue to £500m, with the residential sector a key part of that growth. 

With Reds10 Developments in place, the Group can now take a scheme from land and planning through funding, manufacture and completion. Partners gain a single, accountable team whose interests are aligned with theirs from the very start, bringing greater certainty on cost, programme and quality. 

Reds10 Developments will focus on affordable and social homes, with an initial emphasis on apartments delivered through a common, factory-built platform. By standardising design and aggregating demand across partners, Reds10 Developments will use industrialised construction at scale to reduce build costs, increase productivity and make schemes viable on sites that have long been stalled or overlooked. 

Reds10 Developments is building a series of long-term strategic partnerships with councils, housing associations, charities and like-minded developers. By combining partners’ land, local knowledge and ambition with Reds10’s development, funding and delivery capability, these partnerships are designed to unlock sites, share risk and reward, and deliver homes at a pace and cost that traditional approaches struggle to match. 

The business is at an advanced stage in agreeing several of these partnerships and has a number of exciting opportunities in its pipeline, with further updates expected in the coming months.